Our Projects
My Master – Weekly Newspaper for Children
My Master
A weekly newspaper for children by Athma Trust in collaboration with Svadhana Ventures
“My Master” is a thoughtfully designed weekly newspaper dedicated to nurturing the minds and values of children. Jointly published by Athma Trust and Svadhana Ventures, and distributed across Kerala on a panchayat level, this initiative aims to reach children directly at the grassroots—providing them with content that inspires, educates, and uplifts.
With engaging stories, moral lessons, cultural insights, and fun activities, “My Master” serves as a healthy alternative to excessive screen time and negative media influence. It’s a small step toward building a big change in the way our children think, grow, and dream.
We also encourage young voices! Articles, stories, poems, drawings, and thoughts created by children themselves will be featured regularly—giving them a proud platform to express their creativity and values.
Our Vision
To fight the rising threat of drug use among children and youth by creating a strong foundation of awareness, values, and guidance from an early age.
We envision a generation that is free from the grip of substance abuse, empowered with inner strength, and guided by purpose. “My Master” is not just a newspaper—it’s a movement to reclaim the minds of our children from the dangers of addiction and the distractions of digital overload. Our goal is to help children rediscover the joy of learning, the power of discipline, and the beauty of a meaningful life.